THE HUNT FOR INDIA'S YOUNG LEADERS (OR SHOULD WE SAY, READERS?)
Winner of the Marketing Campaign with Best Results, and New Brand, INMA Awards, 2012,
The Economic Times Young Leaders was a tremendous success to say the least.
The launch campaign for this perennial initiative sought to entice and propel young corporate stars and in turn, draw their loyalty in the form of readership; making them leaders and readers all at once.
Creative Directors: Prajato Thakurta, Vinayak Gaikwad
Associate Creative Directors: Ayesha Bedi, Jayesh Raut
Copy: Prashant Kalipurayat, Ayesha Bedi, Prajato Thakurta