AMBIPUR: A LIVE EXPERIMENT
To prove that Ambipur air fresheners really work, we conducted a live experiment with the most brutally honest & critical focus group we could find: kids. We filled an empty room with smelly stimulants like fish, garbage & soiled clothes, while the kids watched on from an adjoining room, aghast. Next, we sprayed Ambipur and brought the kids in, knowing they'd say the darnedest things.
THE HUNT FOR INDIA'S YOUNG LEADERS (OR SHOULD WE SAY, READERS?)
Winner of the Marketing Campaign with Best Results, and New Brand, INMA Awards, 2012,The Economic Times Young Leaders was a tremendous success to say the least.
The launch campaign for this perennial initiative sought to entice and propel young corporate stars and in turn, draw their loyalty in the form of readership; making them leaders and readers all at once.
PANTENE: ASK ME ANYTHING
How do you appeal to a generation that questions everything and regards every ad you create with a copious amount of suspicion?
With an Ask-Me-Anything initiative led by key influencers that support your brand.
Lisa Haydon & Shibani Dandekar faced the onslaught of questions consumers had posted for them on social media on all things hair & Pantene related. Their responses were put out as digital films.
ADDING A BIT OF BOLLYWOOD DRAMA TO THE FILMFARE AWARDS
India's answer to the Oscars, the Filmfare awards are the most anticipated and prestigious in Bollywood. So, when we were asked to create a print campaign announcing the award night details, it was only befitting to crank up the drama in a quintessential Bollywood way.
Infused with essential herbs & spices, this tea doesn't just taste exceptional, but is also an immunity-building brew. So much so that it can make you resilient enough to alter your everyday lifestyle choices.
When India's leading business daily The Economic Times wanted to attract more advertisers, they used their discerning readers as their biggest USP.
WRITING FOR DESIGN
Posters & special menus for culinary promotions hosted at the Taj Palace Hotel in Bombay.
ALL THE REASONS TO READ EQUITYMASTER
& THEN SOME MORE
The Honest Truth – a column that was widely subscribed to was the highlight of this financial e-zine as well as of the campaign to promote it.
PUTTING SOUTH BOMBAY ON THE MAP
Created in 2009, when there was a complete dearth of tourist merchandise or information on South Mumbai, these maps & guide books were created for discerning travellers looking for only the best local recommendations. Far from comprehensive, these collectibles featured a brutally-edited selection of restaurants, bars, shops, galleries & landmarks that were all tried, tested & frequented by a few us discriminating residents.
Each sleeve contained a framable map, a guide-book and a set of postcards. They were retailed at prominent galleries & concept stores like Filter in South Mumbai.