Over the last 15 years, Ayesha has developed communication strategy and created campaigns for notable brands across the world including P&G, Taj Hotels, The Economic Times, Estée Lauder, Wella, Grazia & BBC Good Homes to mention a few.

 

But only halfway through that journey did she discover her love for the world of beauty. 

For six years thereafter, she led the creative duties for Pantene with Grey Group; initially for India and subsequently for the AA region. Under her creative leadership, the brand underwent a complete visual overhaul, released successful campaigns and grew substantially in key markets. 

 

She currently consults as a Regional Creative Director on independent projects across Asia.
 

When she's not writing stories for brands, Ayesha is usually travelling the world or indulging in a bit of travel writing.