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LIVE

experiment

KIDS SAY THE DARNDEST THINGS

To prove that Ambipur air fresheners really work, we conducted a live experiment with the most brutally honest & critical focus group we could find: kids.
We filled an empty room with smelly stimulants like fish, garbage & soiled clothes, while the kids watched on from an adjoining room, aghast. Next, we sprayed Ambipur and brought the kids in. As expected, their reactions were brutally honest.

 

Creative Directors - Ayesha Bedi, Tejali Shete
Associate Creative Directors: Dipti Deorukhkar & Purwa Sali

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