India's answer to the Oscars, the Filmfare awards are the most anticipated and prestigious in Bollywood. But it's not just the film fraternity that looks forward to the award ceremony. The entire country does.
So, when we were asked to create a print campaign announcing the award night details, it was only befitting to crank up the drama in a quintessential Bollywood way.
Copy: Ayesha Bedi; Art: Jayesh Raut