campaign

FILM

THE ULTIMATE WORKOUT FOR YOUR HAIR

While women’s fitness has always been given its due in the west, in Asia it’s only just become a phenomenon.
As a shampoo that makes hair stronger, we couldn’t help but make a comparison between a daily workout & a daily wash.

ECD: Javier Bonilla
Regional Creative Directors: Ridward Ongsano & Ayesha Bedi
Regional Associate Creative Director:  Halina Santiago