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Don't use conditioner? We'll sell you one anyway!

How do you get women excited about a new leave-on conditioner when they don’t even use a regular one? Take a look at how we used local insights & trending hashtags to convert one of Pantene’s biggest challenges into a mammoth success.

Creative Directors: Ridward Ongsano & Ayesha Bedi
Associate Creative Director:  Halina Santiago
Illustrator & Art Direction: Thania Davia

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