Don't use conditioner? We'll sell you one anyway!
How do you get women excited about a new leave-on conditioner when they don’t even use a regular one? Take a look at how we used local insights & trending hashtags to convert one of Pantene’s biggest challenges into a mammoth success.
Creative Directors: Ridward Ongsano & Ayesha Bedi
Associate Creative Director: Halina Santiago
Illustrator & Art Direction: Thania Davia