IMMUNI-TEA, ANYBODY?

Infused with essential herbs & spices, this tea doesn't just taste exceptional, but is also an immunity-building brew. So much so that it can make you resilient enough to alter your everyday lifestyle choices. Because being stronger should be everybody's cup of tea. 

Copy: Ayesha Bedi

Designed & illustrated by Shweta Malhotra

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THE ONLY TIME IN THE YEAR IT'S EXCITING TO BE IN MANUFACTURING

The Manufacturing Excellence Awards, initiated by The Economic Times (one of the leading financial dailies in India) not only celebrates the best in the business but also infuses excitement into an otherwise prosaic industry. Our call-for-entries ads aimed to do the same. 

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Copy: Ayesha Bedi

Designed & illustrated by Jayesh Raut

THE HUNT FOR INDIA'S YOUNG LEADERS (OR SHOULD WE SAY, READERS?)

Winner of the Marketing Campaign with Best Results, and New Brand, INMA Awards, 2012,The Economic Times Young Leaders was a tremendous success to say the least.
The launch campaign for this perennial initiative sought to entice and propel young corporate stars and in turn, draw their loyalty in the form of readership; making them leaders and readers all at once.

Pantene change the way you wash your hair
CASE STUDY

Creative Directors: Prajato Thakurta, Vinayak Gaikwad

Associate Creative Directors: Ayesha Bedi, Jayesh Raut
Copy: Prashant Kalipurayat, Ayesha Bedi, Prajato Thakurta

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ADDING A BIT OF BOLLYWOOD DRAMA TO THE FILMFARE AWARDS

India's answer to the Oscars, the Filmfare awards are the most anticipated and prestigious in Bollywood. But it's not just the film fraternity that looks forward to the award ceremony. The entire country does. So, when we were asked to create a print campaign announcing the award night details, it was only befitting to crank up the drama in a quintessential Bollywood way. 

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Associate Creative Directors: Ayesha Bedi (copy), Jayesh Raut (art)

BUSINESS NEWS
X
ADVERTISING 

When India's leading business daily The Economic Times wanted to attract more advertisers, they used their discerning readers as their biggest USP. 

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Associate Creative Directors: Ayesha Bedi (copy), Jayesh Raut (art)

BECAUSE KNOWLEDGE MAKES ALL THE DIFFERENCE

What you read can determine a lot about where you'll end up. BBC Knowledge readers would know. They're likely to have gone a lot farther than anyone would've expected.

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Associate Creative Directors: Ayesha Bedi, Jayesh Raut

Illustrations: Jayesh Raut

ALL THE REASONS TO READ EQUITYMASTER & THEN SOME MORE

The Honest Truth – a column that was widely subscribed to was the highlight of this financial e-zine as well as of the campaign to promote it.

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Creative Director: Alok Nanda
Copy: Ayesha Bedi; Art: Mahesh Ramparia

MAKING GRAZIA INDIA
A FASHION STAPLE

Grazia launched in India in 2008 with the aim making fashion effortless & accessible in the magazine's quintessential easy-chic style. Needless to say, that just set the tone for our launch ads.

Creative Director: Alok Nanda
Copy: Ayesha Bedi; Art: Xerxes Baria

© 2020 by Ayesha Bedi